Editorial and artistic director specialising in the luxury industry and cultural realms, Valérie Fromont cultivates a holistic approach to communications.

She nurtures conversations between text, image, culture, and style, intimately knowing each of these fields and orchestrating their fertile encounter, putting her journalistic editorial expertise at the service of brand strategy. She creates content and publishing products conceived as artistic objects. Texts, images, campaigns, and magazines are custom-designed and created in the spirit of art craftsmanship. 

Founder of a journalistic and corporate content creation atelier, Valérie Fromont develops magazines and directs creative teams in the fields of textual and iconographic production. Alongside her long-standing professional partner Stéphane Bonvin, she completely redefined the editorial line of the Bongénie magazines, which together, they raised to an advertorial level unprecedented in Switzerland in the fashion, luxury, and lifestyle sectors. For the first time, a corporate magazine not only presents new products, but above all tells a story that adorns them, offering readers and customers a truly cultural and aspirational experience.