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Journalist, editorial and creative director specialising in the luxury industry and culture, Valérie Fromont nurtures a holistic approach to communication.

Journalism
Creative direction
Shootings & visual stories
Creative copy director
Brand books, storytelling
Press kits
Commercial copywriting
Corporate editorial and creative consulting
Ghostwriting for speeches and press interviews
Rewriting, editing & proofreading in French
Leading creative teams and copywriting across editorial and corporate communications

Work material upon request

At the crossroads of
texts and images

At the crossroads of texts, images, culture, and style, over the past twenty years she has carved out a singular voice in the Swiss media landscape, while applying her editorial expertise to brand strategy.

Editorial craftsmanship

Valérie Fromont creates content and publishing products conceived as artistic objects. Texts, images, campaigns, and magazines are conceived in total coherence and made-to-measure, in the spirit of art craftsmanship.

Content creation
atelier founder

Founder of an editorial and corporate content creation atelier, she develops and edits magazines, writes press releases and articles, designs and leads the productions of campaigns as well as editorial and advertising shoots. Depending on the assignment, she creates these publishing objects independently, or federates national and international teams around these high-end and large-scale projects.

Clear and impactful messages, accurate and subtle texts, vibrant and bold images

A seasoned information professional, then a copywriter for the watch and jewellery industries and now a specialist in fashion creative direction, Valérie Fromont knows how to design and translate a marketing brief into a showcase for desire: clear and impactful messages, accurate and subtle texts, vibrant and bold images. Based on the company’s values and heritage, she defines a stylistic repertoire that resonates with the Zeitgeist and codes of elegance.

Finding a powerful
and singular voice

Her expertise: defining a strategic tone, developing an iconographic identity, setting up a vocabulary, an aspirational mosaic to help its customers find their own powerful and singular voice, aligned with their values – within an advertising ecosystem made too often dull by the uniformity of messages and images.

Unfolding imaginaries

Unfolding imaginaries, creating desirability, cultural and emotional capital for companies, enabling them to integrate into their discourse a set of social codes of distinction capturing the Zeitgeist, while weaving the mythologies that make them unique: it’s in this frame of mind, and through tailor-made work, that Valérie Fromont approaches each project.

Giving meaning, inspiring, and inventing “La vie en beau”

Giving meaning, inspiring, and inventing la vie en beau. Writing that helps us inhabit reality with curiosity, joy, and humanity. Valérie Fromont puts the metamorphoses of design, fashion, watchmaking, and jewellery into perspective with social movements to rethink and develop a brand’s codes and identity. In her perpetual quest for meaning and beauty, driven by her ambition to have a positive impact on the quality of life, she strives to highlight what makes existence both richer and simpler.

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