{"id":3158,"date":"2023-07-04T12:30:23","date_gmt":"2023-07-04T10:30:23","guid":{"rendered":"https:\/\/valeriefromont.com\/?page_id=3158"},"modified":"2023-08-06T18:59:23","modified_gmt":"2023-08-06T16:59:23","slug":"services","status":"publish","type":"page","link":"https:\/\/valeriefromont.com\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t
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Services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Journalist, editorial and creative director specialising in the luxury industry and culture, Val\u00e9rie Fromont nurtures a holistic approach to communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tJournalism<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreative direction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tShootings & visual stories<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreative copy director<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBrand books, storytelling<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPress kits<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCommercial copywriting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCorporate editorial and creative consulting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tGhostwriting for speeches and press interviews<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRewriting, editing & proofreading in French<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLeading creative teams and copywriting across editorial and corporate communications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Work material upon request<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    At the crossroads of
    texts and images<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    At the crossroads of texts, images, culture, and style, over the past twenty years she has carved out a singular voice in the Swiss media landscape, while applying her editorial expertise to brand strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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    Editorial craftsmanship<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Val\u00e9rie Fromont creates content and publishing products conceived as artistic objects. Texts, images, campaigns, and magazines are conceived in total coherence and made-to-measure, in the spirit of art craftsmanship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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    Content creation
    atelier founder<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Founder of an editorial and corporate content creation atelier, she develops and edits magazines, writes press releases and articles, designs and leads the productions of campaigns as well as editorial and advertising shoots. Depending on the assignment, she creates these publishing objects independently, or federates national and international teams around these high-end and large-scale projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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    Clear and impactful messages, accurate and subtle texts, vibrant and bold images<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    A seasoned information professional, then a copywriter for the watch and jewellery industries and now a specialist in fashion creative direction, Val\u00e9rie Fromont knows how to design and translate a marketing brief into a showcase for desire: clear and impactful messages, accurate and subtle texts, vibrant and bold images. Based on the company’s values and heritage, she defines a stylistic repertoire that resonates with the Zeitgeist<\/em> and codes of elegance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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    Finding a powerful
    and singular voice<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Her expertise: defining a strategic tone, developing an iconographic identity, setting up a vocabulary, an aspirational mosaic to help its customers find their own powerful and singular voice, aligned with their values \u00ad\u2013 within an advertising ecosystem made too often dull by the uniformity of messages and images.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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    Unfolding imaginaries<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Unfolding imaginaries, creating desirability, cultural and emotional capital for companies, enabling them to integrate into their discourse a set of social codes of distinction capturing the Zeitgeist<\/em>, while weaving the mythologies that make them unique: it’s in this frame of mind, and through tailor-made work, that Val\u00e9rie Fromont approaches each project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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    Giving meaning, inspiring, and inventing \u201cLa vie en beau\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Giving meaning, inspiring, and inventing la vie en beau<\/em>. Writing that helps us inhabit reality with curiosity, joy, and humanity. Val\u00e9rie Fromont puts the metamorphoses of design, fashion, watchmaking, and jewellery into perspective with social movements to rethink and develop a brand’s codes and identity. In her perpetual quest for meaning and beauty, driven by her ambition to have a positive impact on the quality of life, she strives to highlight what makes existence both richer and simpler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t

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    Services Journalist, editorial and creative director specialising in the luxury industry and culture, Val\u00e9rie Fromont nurtures a holistic approach to communication. Journalism Creative direction Shootings & visual stories Creative copy director Brand books, storytelling Press kits Commercial copywriting Corporate editorial and creative consulting Ghostwriting for speeches and press interviews Rewriting, editing & proofreading in French […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":19,"footnotes":""},"class_list":["post-3158","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/pages\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":5,"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/pages\/3158\/revisions"}],"predecessor-version":[{"id":9531,"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/pages\/3158\/revisions\/9531"}],"wp:attachment":[{"href":"https:\/\/valeriefromont.com\/en\/wp-json\/wp\/v2\/media?parent=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}